ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
707 topics found for
“business model testing”
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
CMM
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
Converted Lead
A lead that has successfully become a customer.
Product Owner
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
MECE
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
ALM
Application Lifecycle Management (ALM) is the process of managing an application's development, maintenance, and eventual retirement throughout its lifecycle.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.