Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
707 topics found for
“business model testing”
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Normal Distribution
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
Systems Thinking
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
PMO
A Project Management Office (PMO) is a centralized unit within an organization that oversees and standardizes project management practices.
Chapter
A group of individuals with similar skills or expertise, spread across different squads, who come together to share knowledge and best practices.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Pattern Recognition
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.