Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
The study of cultural norms, values, and practices and their influence on human behavior.
The study of how humans interact with systems and products, focusing on improving usability and performance.
A key aspect of Gestalt psychology describing the mind's ability to fill in gaps to create a whole object from incomplete elements.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
The ability of a UI component to adjust its appearance and behavior based on different contexts or devices.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).