Product Tree
A visual tool used to map out the components and features of a product, showing how they relate to each other and to the overall product vision.
707 topics found for
“business model testing”
SOW
Statement of Work (SOW) is a formal document that outlines the scope, objectives, deliverables, and timelines for a project.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Communication Theory
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
Heuristic Evaluation
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
IoT
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data.