Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
352 topics found for
“business strategy”
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.
IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
Product Planning
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
BPMS
Business Process Management Software (BPMS) refers to tools and systems that help organizations design, model, execute, monitor, and optimize their business processes.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.