Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
352 topics found for
“business strategy”
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.