Operational Planning
The process of setting short-term objectives and determining the actions needed to achieve them.
352 topics found for
“business strategy”
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Big Data Analytics
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
Product Council
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.
Moneyball
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.