Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
The percentage of customers who stop using a product or service during a specific time period.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
The practice of managing and resolving incidents that disrupt normal operations, ensuring minimal impact on business activities.
The difference between a brand's desired perception and the actual perception held by consumers.
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.