Blue/Green Deployment
A deployment strategy that reduces downtime and risk by running two identical production environments, switching traffic between them.
352 topics found for
“business strategy”
Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Buy-a-Feature
A prioritization technique where stakeholders use a limited budget to "buy" features they believe are most valuable, helping to prioritize the development roadmap.
Lead Conversion Rate
The percentage of leads that convert into customers.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.
Demand Forecasting
The process of predicting future customer demand using historical data and other information.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.