MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
352 topics found for
“business strategy”
Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
PageRank
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Release Plan
A detailed strategy outlining the timeline, milestones, and deliverables for a product release, ensuring that all activities are aligned and completed on schedule.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.