STEEPLE Framework
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
A system that suggests products, services, or content to users based on their preferences and behavior.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.