Moral Luck
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
352 topics found for
“business strategy”
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Feature Factory
A term used to describe an organization focused on continuously shipping new features, often at the expense of quality, user experience, or business value.
Demographic
Statistical data relating to a particular population and groups within it.