Last Touch
The final interaction a customer has with a brand before making a purchase.
352 topics found for
“business strategy”
Competitor Analysis
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Placing Bets
A strategic approach where multiple potential solutions are tested to identify the most promising one.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.