360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Product Development is the process of bringing a new product to market or improving an existing one.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) is an acronym for describing the challenging conditions of the modern world.
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.
Numeronym for the word "Localization" (L + 10 letters + N), adapting a product or content to meet the language, cultural, and regional preferences of a specific target market.
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.