Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
352 topics found for
“business strategy”
Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Regret Aversion
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Content Design
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Service Design
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.