Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
The practice of protecting systems, networks, and programs from digital attacks, unauthorized access, and data breaches.
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information, and routes calls to the appropriate recipient.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).