Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
A prioritization framework used in product management to evaluate features based on Reach, Impact, Confidence, and Effort.
The process of investigating and experimenting with new technologies to understand their potential applications and benefits.
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.
The perseverance and passion for long-term goals, often seen as a key trait for success.
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.