Blue Sky
An open-ended and creative approach to problem-solving or planning, often involving brainstorming and envisioning future possibilities without constraints.
An open-ended and creative approach to problem-solving or planning, often involving brainstorming and envisioning future possibilities without constraints.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
A dark pattern where practices are used to make it hard for users to compare prices with other options.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.