Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
352 topics found for
“business strategy”
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
B2G
Business-to-Government (B2G), a business model where products or services are sold to governments.
BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.