B2G
Business-to-Government (B2G), a business model where products or services are sold to governments.
Business-to-Government (B2G), a business model where products or services are sold to governments.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Enterprise Resource Planning (ERP) are integrated software systems that manage business processes across various departments, such as finance, HR, and supply chain.
A professional responsible for the strategy, roadmap, and feature definition of a product or product line, ensuring it meets market needs and business goals.
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.