Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
An established company or market leader that holds a significant market share and has a strong presence in the industry.
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
The process of managing multiple related projects in a coordinated way to achieve strategic business objectives.
An organization that places the product at the center of its operations, ensuring that all departments align their efforts to support product development and success.
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
Plan, Do, Check, and Act (PDCA) is a four-step management method used for continuous improvement of processes and products.