SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
The process of phasing out or retiring a product or feature that is no longer viable or needed.
A strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, Technological, Environmental, and Legal.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.