Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
Activities that give the appearance of innovation but do not produce tangible results.
The systematic approach to managing innovation processes, from idea generation to implementation.
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
A long-term plan for the development and management of a brand to achieve specific goals.
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
The planning and preparation to ensure that an organization can continue to operate in case of serious incidents or disasters.
The ability of an organization to adapt quickly to market changes and external forces while maintaining a focus on delivering value.