Impact Mapping
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
An organization that places the product at the center of its operations, ensuring that all departments align their efforts to support product development and success.
The process of managing multiple related projects in a coordinated way to achieve strategic business objectives.
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.