Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
The difference between a brand's desired perception and the actual perception held by consumers.
A symbol, word, or words legally registered or established by use as representing a company or product.
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
Business Process Execution Language (BPEL) is a language for specifying business process behaviors based on web services.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
The set of shared values, practices, and goals that characterize a startup company.
The practice of comparing performance metrics to industry bests or best practices from other companies.
A strategic planning tool that outlines the future direction of a project or product using Kanban principles, emphasizing continuous delivery and improvement.