Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
29 topics found for
“choice management”
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
Placing Bets
A strategic approach where multiple potential solutions are tested to identify the most promising one.
Obfuscated Options
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Intertemporal Choice
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.