Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
19 topics found for
“clear messaging”
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Error Handling
The process of anticipating, detecting, and resolving errors in software or systems to ensure smooth operation.
One Page/One Hour
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.