Planning Fallacy
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
56 topics found for
“cognitive alignment”
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Limited Attention
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
Iconic Memory
A type of sensory memory that briefly holds visual information for a fraction of a second.
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
Seven Stages of Action
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.