Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
225 topics found for
“cognitive psychology”
Fresh Start Effect
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Anecdotal Fallacy
A logical fallacy where anecdotal evidence is used to make a broad generalization.
Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Illusion of Completeness
A cognitive bias where users believe they have explored all available content, even when more is present.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.