Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
225 topics found for
“cognitive psychology”
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
Feynman Technique
A learning method that involves teaching a concept to a novice to identify gaps in understanding and reinforce knowledge.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.