Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
The study of how individuals make choices among alternatives and the principles that guide these choices.
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
A cognitive bias where new evidence or knowledge is automatically rejected because it contradicts established norms or beliefs.
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
A cognitive process that groups information into manageable units, making it easier to remember and process.
A phenomenon where new information interferes with the ability to recall previously learned information, affecting memory retention.
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.