Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices. Crucial for maintaining consistency and ensuring high-quality marketing outcomes.
368 topics found for:
“cognitive theory”
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship. Crucial for informing customer acquisition strategies, retention efforts, and overall business planning by providing insights into long-term customer profitability.
Principle of Repetition
A design principle that involves repeating elements to create consistency and unity, making the design more cohesive and understandable. Crucial for creating visually appealing and user-friendly designs that enhance readability and usability.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make. Crucial for understanding user preferences and designing experiences that maximize satisfaction.
Principle of Disclosure
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it. Crucial for managing complexity and preventing information overload.
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated. Important for understanding decision-making biases and designing systems that mitigate overbidding risks.
Functionalism
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations. Important for creating efficient, user-centered designs that effectively fulfill their intended functions.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes. Essential for ensuring successful implementation of changes within an organization.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it. Useful for designing marketing and user engagement strategies that increase familiarity and preference.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making. Essential for understanding and influencing financial decision-making and behavior.
Object Constancy
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity. Important for creating a stable and predictable user experience, reducing disorientation and enhancing usability.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available. Important for designing interfaces that streamline decision-making processes for users.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one. Important for understanding consumer behavior and designing effective marketing strategies.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions. Essential for understanding and influencing user decision-making and behavior in economic contexts.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent. Important for understanding human perception and leveraging relatability in marketing and leadership.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface. Crucial for enhancing usability by clearly communicating the purpose and function of UI elements.
Change Management
The systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies. Essential for managing and facilitating successful organizational changes.
WCAG
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible. Essential for ensuring that websites are usable by individuals with disabilities, thereby promoting inclusivity and compliance with accessibility standards.
Neural Network
A set of algorithms, modeled loosely after the human brain, designed to recognize patterns and perform complex tasks. Essential for developing advanced AI applications in various fields.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users. Useful for creating engaging and memorable user experiences.
Portfolio Management
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives. Crucial for balancing resources, maximizing ROI, and aligning products with business goals.
Cross Validation
A statistical method used to assess the generalizability of a model to unseen data, involving partitioning a dataset into subsets for training and validation. Essential for evaluating model performance and preventing overfitting in digital product analytics.
Kano Model
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight. Crucial for understanding customer needs and prioritizing features that enhance satisfaction.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation. Important for designing user experiences and systems that encourage positive reciprocal interactions.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field. Crucial for designing layouts that maximize visibility and impact of key elements.
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features. Crucial for designing products that meet real user needs and motivations.
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast. Crucial for creating balanced and visually appealing designs.
Critical Design
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts. Crucial for stimulating critical thinking and innovation in design.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships. Important for building trust, cooperation, and mutually beneficial relationships in various social and professional contexts.
Augmented Intelligence
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving. Important for leveraging AI to support and amplify human capabilities.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception. Useful for understanding and applying narrative techniques in design and communication.
Ego States
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication. Important for designing communication strategies and interfaces that resonate with different user states.
Cost-Benefit
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value. Important for making informed business and design decisions.
Visual Cueing
The use of visual elements to draw attention to important information or guide user actions. Important for enhancing user experience and ensuring key information is noticed.
Semantic Noise
Interference in the communication process caused by ambiguity in the meaning of words and phrases, leading to misunderstandings. Crucial for designing clear communication channels and reducing misunderstandings in user interactions.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes. Crucial for creating effective and ethical influence in digital interfaces.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty. Crucial for understanding the long-term value of a brand and its impact on business success.
Hofstadter’s Law
A principle that states tasks always take longer than expected, even when considering Hofstadter's Law itself. Important for setting realistic project timelines and managing expectations in digital product development.
ASI
Artificial Superintelligence (ASI) is a hypothetical AI that surpasses human intelligence and capability in all areas. Important for understanding the potential future impacts and ethical considerations of AI development.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity. Important for creating a relatable and memorable brand personality.
Braindrawing
A brainstorming technique where participants draw their ideas instead of writing them down. Important for stimulating creative thinking and visual problem-solving.
Function Allocation
The process of determining which tasks should be performed by humans and which by machines in a system. Essential for optimizing system efficiency and usability.
Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal. Useful for understanding and prioritizing design elements that contribute to user goals.
The User Is Drunk
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design. Crucial for ensuring that interfaces are intuitive and easy to use under various conditions.
Proximity
A Gestalt principle that states objects that are close to each other tend to be perceived as a group. Crucial for creating intuitive and organized visual designs that align with natural perceptual tendencies.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences. Useful for creating designs that tap into universal human experiences and emotions.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones. Important for understanding user preferences and designing experiences that account for time-based value perceptions.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink. Crucial for understanding social influence and designing experiences that consider group dynamics.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready. Crucial for converting leads into prospects and moving them closer to purchase.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors. Important for understanding the market context and identifying opportunities and threats.
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade. Important for designing effective digital communication strategies.
Form Follows Function
A design principle that states the design of a product or interface should primarily serve its intended purpose or functionality. Important for creating digital designs that are both practical and user-friendly.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats. Essential for informing product strategy, differentiating offerings, and gaining a competitive advantage in the market.
Page Parking
The practice of keeping multiple web pages open in browser tabs for future reference or action. Important for understanding user behavior and designing for multi-tab usage.
Bikeshedding
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues. Crucial for improving project management and team efficiency.
Focused Navigation
Providing clear, concise, and relevant navigation options to help users find what they need quickly. Crucial for improving user experience and efficiency in digital products.
Common Region
A Gestalt principle where elements that are located within the same closed region are perceived as being grouped together. Essential for creating designs that are easily understood and visually organized.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon. Crucial for designing communication strategies that leverage trusted sources.
Bi-Directionality
A concept in communication and interaction where information or influence flows in two directions. Important for understanding and designing effective interactive systems and communication channels.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation. Essential for understanding and influencing user behavior in design and product development.