Similarity
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
The degree to which a product's elements are consistent with each other.
A team focused on designing and improving the user experience across products and services.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing.
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.