Bi-Directionality
A concept in communication and interaction where information or influence flows in two directions.
A concept in communication and interaction where information or influence flows in two directions.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.
The study of signs and symbols and their use or interpretation.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.