On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
15 topics found for
“communication guidelines”
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
Disinhibition
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.