Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
70 topics found for
“communication platforms”
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Braindrawing
A brainstorming technique where participants draw their ideas instead of writing them down.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Intentionality Bias
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.