Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
126 topics found for
“communication strategy”
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Groupthink
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.