Mapping
The process of creating visual representations of data or information to enhance understanding and decision-making.
126 topics found for
“communication strategy”
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Proximity
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.