Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
126 topics found for
“communication strategy”
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.