Inverted Pyramid
A writing style where the most important information is presented at the beginning, followed by supporting details in order of decreasing importance.
A writing style where the most important information is presented at the beginning, followed by supporting details in order of decreasing importance.
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
The systematic identification, analysis, planning, and implementation of actions designed to engage and influence stakeholders in a project.
Conversations with key stakeholders to gather insights, expectations, and feedback, ensuring their needs are understood and considered in the project.
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.