Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
126 topics found for
“communication strategy”
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Illusion of Transparency
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.
Curse Of Knowledge
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.