Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
126 topics found for
“communication strategy”
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Delphi Method
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
Stakeholder Analysis
The process of identifying and assessing the influence and interest of various stakeholders in a project, to prioritize engagement and communication strategies.
Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.