Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
126 topics found for
“communication strategy”
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Information Design
The practice of presenting information in a way that is clear, accessible, and useful to the user.
BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Transparency
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Crisis-Response Design
Designing systems and processes to effectively respond to and manage crises, ensuring resilience and quick recovery.
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.