Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
126 topics found for
“communication strategy”
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
Content Design
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Innovation Culture
An organizational environment that encourages and supports creative thinking, risk-taking, and the pursuit of new ideas.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Color Theory
The body of practical guidance to color mixing and the visual effects of specific color combinations.
Shared Information Bias
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.