Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
126 topics found for
“communication strategy”
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
Availability Cascade
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.