Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
126 topics found for
“communication strategy”
Sneak Peek
A dark pattern where users are shown a preview of content that is then gated behind a paywall or sign-up.
Content-First Design
An approach to design where content is prioritized and designed before other elements like layout and visual design.
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.