Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
A potential customer who has shown interest in a product or service but has not yet made a purchase.
The stages a customer goes through from awareness to purchase and post-purchase activities.
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
An approach to design where content is prioritized and designed before other elements like layout and visual design.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.