Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
95 topics found for
“competitive analysis”
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Business Analytics
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.