Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
A product that significantly changes the market or industry by introducing innovative features or a new business model.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.