Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
84 topics found for
“competitive behavior”
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.